Ladies have had to embrace this trend since it saves time and money, with a little maintenance a wig can be used several times before being discarded.
It is from this knowledge that Rachael Sangara, a Business Administration student at USIU saw an opportunity and decided to explore it.
“I have always been passionate about beauty, hair, make up and fashion ever since I was young.” Rachel said.
Getting capital for the business was her greatest hurdle so she took a big risk and used her school fees to secure her first merchandise, made the wigs, sold them and managed to get back her school fees after a month plus a little profit that she used for capital. Looking back she is so happy that it all worked out.
“I have a dream of having my own clothing line but as an entrepreneur, it’s not easy to get funding so I believe in starting small. Hair was one of the easiest ways for me to get into the beauty industry so I wanted to use that to build capital for myself so that I eventually start my own fashion line and my own company,” she said
At an age where most of her peers are thinking of lectures and assignments Racheal is a step ahead trying to create a niche in the beauty industry. She makes wigs by customizing them according to a client’s needs, a skill she learnt by watching tutorials on YouTube and other websites on the internet.
“I order hair from my supplier in China and it gets here after a week and a half. I take the hair bundles, put them on a mannequin head and sew the hair. It takes me about 4-5 hours to sew one wig. In a day when am not too busy, I can make up to 3 wigs,” she said
One of the initial challenges Rachael faced was finding market for her wigs, “When I first started out I was glad I was a student because I thought I had a ready market within my fellow students but unfortunately they couldn’t afford my wigs! They love fashion and keeping up with the fashion trends but they don’t have that much money!”
She finally decided to target the working upper and middle class women. This is a group that is constantly busy and still needs to look good. Her wigs offer just that. They are made out of human hair meaning that they can be exposed to high temperatures without getting damaged. A client can style the hair by use of flat iron, blow dry or sit in a hair dryer with the wig on.
What makes Rachael unique is that she does not only sell the wigs but also offers extra after sales services, “I make sure to advice my clients on what looks best on them depending on the shape of their face. I also teach them on how to maintain the wigs. I have opened a YouTube channel where I teach them on how to style the wigs and anything else they might want to know”
“The business is doing well and for anyone out there who has interest in starting a business just do it. You may fail sometimes but those times will serve as great lessons so don’t give up,” she concluded
Let's aim higher if dealing with developmental issues like in the first three months Sparkle online Solutions is offering logo designs at a cheap rate of less than $5 with an aim of growing their portfolio in graphic design and hope to attain big contracts after acquiring a number of clients. So you can start with a lower cost and later increase your costs after attaining the preferred Market.
*Written By*: Justine Nyachieo
Business Man & Mentor
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